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When the Hype Becomes the Product: Why GTA VI Might Not Be Able to Win
Video Games, Opinion, Editorial Jeremy Snow 6/19/26 Video Games, Opinion, Editorial Jeremy Snow 6/19/26

When the Hype Becomes the Product: Why GTA VI Might Not Be Able to Win

GTA VI will sell huge. But an older audience, the TikTok attention economy, watch-don't-play culture, and a billion-dollar budget make its real bar near impossible.

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