Funko Pops are everywhere. Walk into your local comic shop or game store and there’s likely a wall of pops at your disposal. Major retailers like Target and Barnes & Noble have also jumped on the bandwagon, offering exclusive pops and holding events for new product.
What makes these little collectible statues so appealing? In search of an answer, I got to sit down with Chief Marketing Officer for Funko, Molly Hartney, who shared her thoughts on what makes the brand so impactful. Take a listen!